About ASKL

Crafting Memories Through Fragrance

Where traditional Indian attar craft meets contemporary perfumery, wholesale infrastructure and luxury gifting design.

Our Story

A house built around scent memory.

Anmol Sugandh Ki Laher began with a simple belief, that fragrance is one of the most powerful languages a brand or person can speak. From a single counter on M.G. Road in Porbandar, we have grown into a fragrance house serving retail customers, wedding planners, corporate clients, hotels, distributors and manufacturers across India.

Every attar, perfume and incense product we create is sourced, blended and finished with intention, drawing on traditional Indian materials like sandalwood, kapoor, mitti and rose, and pairing them with modern perfumery techniques and packaging design.

Our Legacy

A Tradition Built on Trust, Values & Fragrance

Anmol Sugandh Ki Laher is more than a fragrance business. It is a legacy built on passion, integrity, and a deep appreciation for the art of fragrance.

At Anmol Sugandh Ki Laher, every product reflects not only fragrance expertise but also a commitment to ethics, authenticity, and excellence that has been passed down through generations. Our customers do not simply purchase fragrances. They become part of a legacy built on trust, craftsmanship, and enduring relationships.

The Foundation

Shri Sureshchandra Jamnadas Dosani

Founder

The foundation of this journey was laid by Shri Sureshchandra Jamnadas Dosani, whose dedication, ethical business practices, and commitment to customer satisfaction established the principles that continue to guide the brand today.

The Continuation

Shri Kalpesh Sureshchandra Dosani

Proprietor

Built upon these strong foundations, the business is now proudly led by Shri Kalpesh Sureshchandra Dosani, who continues the family's vision while embracing innovation, modern fragrance trends, and evolving customer needs.

Our Unchanging Philosophy
01

Deliver quality without compromise.

02

Serve customers with honesty and respect.

03

Build long-term relationships through trust.

04

Preserve values while continuously evolving.

Mission

To spread authentic Indian fragrances and create memorable scent experiences for every occasion.

Vision

To become India's most trusted fragrance house, combining tradition, quality, innovation and customer satisfaction.

Core Values

What we hold as non-negotiable.

Six principles shape every blend, every relationship and every decision we make as a fragrance house.

Integrity

We conduct every aspect of our business with honesty, transparency and accountability.

Customer First

Every decision begins with understanding and serving our customers better.

Quality Without Compromise

We remain committed to products that meet the highest standards of fragrance and performance.

Heritage & Tradition

We proudly preserve the richness of Indian fragrance culture while adapting to modern preferences.

Trust & Relationships

We believe lasting relationships are built through consistency, reliability and respect.

Continuous Innovation

While rooted in tradition, we continually evolve to create relevant and memorable fragrance experiences.

Heritage

Rooted in centuries of Indian attar craft.

Innovation

Modern perfumery for contemporary tastes.

Quality

Uncompromising standards from oil to bottle.

Customer First

Built on trust, listening and long relationships.

Where we're going next.

Expanding our private-label and wholesale capabilities, launching new signature collections and bringing the ASKL fragrance experience to weddings and brands across the country.

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